MyOwn App: A Fake App to Measure and track your skin's Health

My Own introduces a free app to support the sale of their product line of "pure, effective anti-aging skin care" products.
The app is positioned to perforrn in 3 steps:

Step1: Take your photo. The My Own app will take it from there, using facial recognition and clinical technology to measure your signs of aging. The analysis only takes a few minutes (see our comments below)

Step2: The My Own app builds a detailed map of six signs of aging: fine lines, deep wrinkles, crow's feet, age spot count and visibility. Then, every 30 days, take a new picture, and MyOwn will track your skin's progress.

Step 3: Based on your information, My Own gives you custom product recommendations, plus meaningful tips for skin care, lifestyle and overall health. It's the knowledge you need to give yourself beautiful, young looking skin that lasts"

The App is free, and only for iPhones. We are very skeptic about the quality and relevance of the entire imaging + treatment. "use the back camera for most accurate measurements"... does not make sense (how do you shoot at yourself with the back camera ?). Also, color calibration is not realistic, as "get in the best light" ... and "add white marker, shirt, headband" are just not realistic ways to create a solid and consistent assessment process.

And you need to "upload your photo" for treatment. Not sure we like that !

In any case, another good example of the interest of the convergence of technologies towards a more "personalized skin care".