The idea of an iPhone connected imaging interface that addresses the major challenges of reproducible and quantified skin imaging is definitely attractive, and there is a market for that..
But OKU's technology platform remains a big mystery. For engineers, the "OKU Technology" tab on the company website is simply disappointing. Name dropping "dermoscopy", "nanotechnology" and "spectroscopy" just alone simply does not work for us. Indeed, the potential of such technologies can be fantastic.... please tell us more! Show us how it works ( a little movie maybe ?) ... this is how you will make a difference as skin imaging is not trivial.
Having said that, and despite the cute but disappointing "marketing packaging" of the entire website (and lack of real product pictures, images and data), there are several product features that are quite attractive, including the portable imaging device and its docking station (please convince me that this is not "just" a webcam) and the simple and effective design of the iPhone App.